Launching a Course on Teachable ft. Jess Catorc (Full Interview)

0:02
This is the digital nomad quest podcast with Sharon Tseung. teaching people how to build passive income, become financially free and design their best lives.0:15
Hey guys, it’s Sharon from Digital Nomad Quest. And today we have Jess from teachable and how’s it going? doing? Well thank you. Yeah, I’ve actually seen you on a bunch of like webinars on teachable and actually really admired how you like talking was like super chill but like super compose. Yes. I was like, Whoa, like you’re here at this conference. So we’re at the flame con conference right now. So it’s so great speaking with you right now. I’m excited to be here.0:39
Yeah, I wanted to kind of talk about like making courses and the process afterwards. So I currently have like a course out. And I wanted to know maybe best practices with like marketing it. Yeah. So I guess like first question, maybe like, how do you test different price points when after you’ve watched your course like how do you know what’s the right price to put on the course. See, it’s1:00
So hard because I hate when people go into create courses for the first time, they just see what people are charging. They’re like, Oh, well, I should charge $1,000 for my course, because that’s what everyone else seems to be doing or 500 200. And I think the way to test it out is first to go and look at your target market. And to see what are they spending on courses? What like, awesome, like, what types of products have you purchased in the past? What were those price points? Did you think they were valuable? Why Why not? And then you can get a sense for your people what they’re more likely to pay. And I think as an introduction, I would start with a beta launch to charge it at a lower price and you would not discounting your course but just to see like little people by at this point, it’s a lot easier to increase your prices on wall harder to decrease those Okay, got it. So when you when you say beta launch or beta testers, so you’re sending out maybe like an email saying, we have like this course for beta testing or something like that, and then offer it lower and maybe be like five day period where you can get it and then like, how does it work?2:00
Yeah, it was really good question. So with a beta launch, the whole purpose of it is to test out your course to test out the curriculum to see that does my course actually help people get results, and you can actually work with the people. So what I would recommend for beta launch is actually have an application process. And to be like, Look, I’m offering you my course for a lot cheaper than it normally would be. But because of that, I want you to be founding students to give feedback to ensure you’re actually going to the videos to tell me what is working and what isn’t. So it’s not like they’re just getting it for free. And that’s or like a lower price. And that’s it. There’s work involved on their end of at least that way, you can see, like, is my course getting people results? And you can charge a lower price? Of course, okay, do you find that most people do that beta launch, and that has proven successful for,2:44
you know, getting more sales on your course. I can tell you either way. They don’t want you to be successful because if you can’t get anyone to do your beta launch, then you’re getting information up front rather than really like putting in all this time into your course. Or maybe you realize that you’re under charging, you can3:00
Nice people at the end when they go through it to be like, dude, do you think this course would be worth this amount of money? Why Why not? Yeah, it’s a good idea. Like get feedback from them. Yes. Okay. It’s interesting. Yeah. Yeah. So I guess I had a question about like Facebook groups a lot of people add those groups and they’re like, you can you can join them upon sign up with the course and I find that more work if I have to moderate a group and like what if they ask tons of questions constantly and I have to like just basically do coaching with them. Is this something that is kind of required you think for having a successful course Have you seen that on most courses to have a Facebook group? So a lot of people definitely do have some type of community and I think for students or people that are joining your course is nice to feel like you’re doing this with other people have have that being said though, you need to be like fully committed with the Facebook group to do it. You want to do it? Well, you don’t want to just open up a group like you have to ensure people are engaged. You maybe have weekly prompts. But there’s ways like the reason why people do Facebook groups is because they want

4:00
To create a community field, we want people to feel like they’re supported. There’s so many other ways that you can do that as well. I mean, some people will do group coaching calls can hop on the game, a bunch of people come in and you can just answer q&a. Yeah. Or maybe you have a lower price course. And you don’t offer it got it. Okay. If I had multiple like courses in a school you think each one should have its own like, group or whatever. See, that’s the thing. Yeah. So I would say if your Facebook groups you want the people that are going through the same topic, the same more is to go through it together. You don’t want person learning about like knitting and the other person learning both swimming and then they’re in the group together.

4:37
Yeah, it takes it takes work, okay. And something I worry about is like if the Facebook groups like super small, maybe you’re not you’re not getting a ton of sales, they look bad to the person like Oh, no one’s even taking this course. Is that something like I should worry about ours? Just like just do it? No, I’m really glad you said that. Because I think a lot of people feel that and know what actually asked that. Yeah, I mean, I would say I wouldn’t worry about how it appears to people are

5:00
But if you’re feeling like, because even engagement, if it’s a smaller group, you’re going to get less engagements. There’s less people in the group, that maybe you start something like a Slack channel, people have done like a slack group where they have people in there answering and talking to each other, or you just start with those group coaching calls. And then as your course grows, and you can start doing a Facebook group, if you want to do Facebook groups, Okay, sounds good. I spoke with someone earlier. And he has courses where they are only like there for a limited period of time. And then it’s not evergreen. It’s like, oh, we’re going to launch again, like in a few months, do you think that works better? Or like an evergreen course. So I think if you’re doing evergreen, where the course is always available, or you have some type of launch either way, you need to have some type of scarcity. Yeah. And like genuine scarcity. You don’t want to pretend that there’s 50 copies of your digital course. Yeah. But you want to give people a reason to act at a certain time. Otherwise, a lot of people that might be a good fit for your course, might just push it off and be like, Oh, well join that next week or next year and then they forget. So when you’re doing let’s say an evergreen funnel,

6:00
Having like an early bird offer for the people that are going through that sequence or having it only available for a certain amount of time for the people that have joined us sequence, okay, and when it comes to scarcity I was talking to Angel earlier and she was saying that what you can do with an email is you you offer the course ball so if they don’t convert later you go, I can give you this other freebie on top of the course I have a sign up now like whatever totally Yeah, does the teachable allow you to add some like thing? Maybe they’re different link or something like that? Yeah. 100% So I mean, you could do like bundles. So you’d like the early bird correspondence where you have your main course but you also bundle in another resource and they see what teachable is, yes, you can do courses, but you can embed PDFs you can embed like single videos or like live stream so you can choose what that freebie is of you can definitely bundle it together. Yeah, like if if they didn’t convert earlier and you’re up selling them with like that plus something else is that still possible that like if it’s there, like

7:00
Do you have to make another link or two resources? Yeah, yeah, you would do like a different link. For depending on like, this is like the early bird offer. This is for the general offer. One thing I would say, though, is if you’re going to offer like, some type of incentive for people who didn’t buy before, it is nice to ensure that you offer it to the people that already were the action takers, because they might be like, hang on a second, like I just bought your course early, and I miss on this offer. But if you do that, I think that’s what’s great. Cool. And maybe now let’s talk about like sales pages and how to structure them. Do you have any best practices for how to create your sales page? What will make them convert? Well, yeah, one of the big things is video, like having some type of video on your sales page. Because long sales pages are great short pages are great, but there’s one thing to like see the person behind the course and to see them talk about the courses that you’re excited to talk about the outcomes and transformation and that’s another thing that’s really important with your sales page is don’t just list out all the things that people get like module one is this topic. Module Two is this topic you want to

8:00
Give people a very clear idea on like, what is the outcome at the end of every single section. And I’ve seen like a ton of really long sales pages is that effective? Like, is that better to do that. So I’m not going to say one is better or worse, because it’s also the coffee. If you are really good copywriter, you can have a long sales page, if you’re just doing it, because it’s a strategy and just kind of filling in with whatever you think might work. It might not convert as well. But the key thing is to understand like who your customers are, and like something I say is interview your potential customers or people that are in your beta launch and see how do they describe what their pain points are, and using that specific language on your sales page? Awesome. Do you have any other marketing strategies or effective practices you might recommend? This is such a cliche one, but it’s really just like understand and talk to your customers. And what I mean by that is the way that we see ourselves is very different to other public or you would see your your potential customer and so for example, like I think we talked about this, but if you had a course that

9:00
was helping people tidy their house. And on your sales page, you were like, Is Your Life a hot mess? Are you all over the place your potential customer while the course might be a perfect fit for them, they’re going to be reading not being like, rude. I’m like a little bit untidy all over the place. Yeah. And so just ensuring that the way that they see themselves is reflected in your sales pitches so that you understand them, but also that your horse is going to get them some type of food. Yeah. And real quick, like when you ask them for, what their struggles are, whatever is it their email is that their form like surveys, you have advice on that? I mean, Google Forms Personally, I love Google Forms, or you do type forms. But one thing that I would say though, and when people are doing any type of market research, you want to avoid answering the questions for the people that are going through it don’t do multiple choice where you like, do you feel A, B, C, or D, but really allow people to have a space to just write in their own words how they describe things, because they might be using words that you’d never even thought to use or that they would associate with your product? Your course. Yeah, I do. Remember Pat was talking in the morning session about working

10:00
He’s saying actually all the copy was generated from what you guys said to me kind of thing and yeah, that’s, yeah, that’s a smart way to figure out what kind of messaging works for like your audience. Right? Awesome. Oh, I do remember I have one more quick question. So what teachable? Is there a possibility to create like a membership site where you you know, you pay like monthly for these courses or this really I mean, some of our biggest courses we say courses but really people use teachable for so many different I mean, you can pat use it for his tickets. Yeah. Virtual conferences. Free Press Conference. Yeah. But yeah, so you can do membership site you can set either like payment plans, you can have monthly pricing. You can have one time payments, you can have coupons offer free. Yeah. Awesome. Alright, cool. Yeah. This is like such a great interview. Got a lot of information from it. Thank you so much. Thank you. Thanks. Yeah. And where can people find you if they want to find your YouTube or whatever? Yeah, I mean, teachable. Calm is what we’re doing. Personally, I’m just like at Jessica tour on most social media except for Twitter. But yeah, perfect. Thanks so much.

11:00
So I hope you guys enjoyed this episode, please make sure to rate review and subscribe. It really helps our podcast grow. And thanks again. I’ll see you guys in the next one

Transcribed by https://otter.ai