How to Start a Successful Life Coaching Business ft. Irene Tang

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In this video, I interviewed Irene Tang, founder of Bay Wellness Coaching. I really enjoyed learning more about her coaching business and how she successfully achieved results in just a few months. I have been thinking about doing coaching as well so I decided to cover what questions I had. Enjoy this post on how to start a successful life coaching business!

In this interview, we talk about:

  • The “why’s” of coaching
  • Structure of coaching calls
  • Pricing
  • Tools for coaches
  • How to market your coaching business
  • And more!

How to Start a Successful Life Coaching Business ft. Irene Tang

Show Notes

In this video, I interviewed Irene Tang, the founder of Bay Wellness Coaching. She left a prestigious job at Google to pursue her passion in helping people reaching their goals, and successfully achieved results in just a few months. This interview covers a lot of questions and tips that would be helpful for anyone who’s been thinking about starting a life coaching business.

Why did you leave Google? What drove you to this decision?

I spent a lot of time doing things that I wasn’t feeling were perfectly aligned with what I wanted to do with my life. I loved helping LGBT people to navigate their coming out journeys and their professional lives while working on one of the company’s employee resource group programs, helping coordinate community events while majoring in psychology at UC Berkeley. And after doing some coaching on the side I eventually left Google and started my own business.

Do you have specialty in coaching?

  • Fitness and nutrition
  • Some relationship coaching
  • Career coaching
  • LGBT coaching

What niche are you most passionate about coaching in?

It’s a mix, but LGBT is something that I personally identify strongly with, because of my experience of coming out myself; a lot of my clients are Asian American too

What resources did you use for transitioning into business?

I talked to small business owners first and helped people on the side. After having built up a bit of a brand, I went on really establishing it, created a website, public profiles and started running a business.

Tips for those who want to start coaching

It depends on what you want to specialize in. It’s good to have a general background in psychology, because a lot of work is around people’s goals. But mostly, you need to be able to recognise a more serious mental health case when a medical specialist is needed. As for coaching itself, you can get coaching certifications from different organizations.  I have a BA in Psychology from UC Berkeley. I did fitness and nutrition course in National Academy of Sports Medicine, and BA in economics. Also, product management and project management background that I have helps me to break down the assignments and tasks that people are trying to achieve.

What does day-to-day look like when coaching?

  • In the morning it’s about learning or doing online courses
  • Checking and responding to emails a couple of times a day
  • The day varies depending on times of meetings with clients. Using Google organising tools, like Google calendar, helps a lot
  • Coaching sessions with clients
  • Running errands (a couple of hours)
  • Commute time
  • House chore time
  • Learning something new

Any specific agenda when coaching?

Initial 30-minute phone call with a client to see if we are a good fit, including an interview about their life and the goals they want to achieve. I use Google Docs to keep track of the different projects people want to work on. During the future sessions clients always get their homework. Sometimes I give them little assignments. It all depends on the nature of the work they are doing and the client’s goals. Most of the sessions are an hour long, but sometimes longer.

What is the structure for the business?

  • Complimentary 30-min consultation
  • Subsequent meetings on recurring basis, frequency depends on clients and their needs
  • Text check-in messages in between to see how they’re progressing

What percentage is remote counselling vs. in person?

60% remote and 40% in person. Remote is easier, gives more flexibility

What tools do you use for invoicing?

  • Payments through Venmo (mostly), also by checks, cash and by Zebpay

How do you meet other people who do coaching?

  • A lot of them are former co-workers or classmates, and also friends of friends

What software do you use for remote calls?

  • Google Hangouts (usually)
  • Sometimes talking on the phone
  • Other major video chatting systems

What were your thoughts during the transition? Some advice for those wanting a career/life shift?

  • What is the worst-case scenario if it doesn’t work out? And what will I do if that happens? (Look for a corporate job again)
  • What is the best-case scenario? (Business will take off, will be able to help people, fulfilling journey)
  • Having a good support network
  • Have saved a good amount of money before making the change (backup emergency fund)
  • Need to set dates/deadlines for tasks and stick with them (creating a website, number of clients, etc.)

Were there any clients that have already reached their goals?

Most clients refer to me as their good friend, but as an experienced coacher I try to keep them accountable and check in with them, with their progress. Some people like being able to talk to me on an ongoing basis, but some make a progress and feel they’ve accomplished their initial goal.

How did you determine your rate for coaching?

  • Market research in my area
  • Usually ranging from $60-70/hr – up to $200-250/hr depending on the coach, professionalism, brand
  • My rate is $120/hr (based on my 10-year experience coaching, certifications and previous corporate background)

How did you get your first clients?

  • Word of mouth
  • Building up online presence (professional website which is mobile-friendly)
  • Online marketing via Facebook, Instagram, Google Maps business page, Yelp (probably the biggest one)

Are you looking into expanding your marketing efforts?

I would love to look more into AdWords, Facebook Ads and Instagram Ads.

Any other advice for people trying to start coaching?

  • Build up your brand (including website, Facebook, Yelp, Google business page, etc)
  • Have a good big network
  • Online presence

Transcript

Below is a transcription of the podcast. This transcription was taken from Otter.ai so it might not be completely accurate:

0:02
This is the digital nomad quest podcast with Sharon Tseung. teaching people how to build passive income, become financially free and design the best lives. Hey guys, it’s Sharon from digital nomad quests. And I’m here with Irene Tang, founder of Bay wellness coaching. So why don’t you tell us about yourself?

0:23
So like Sharon mentioned, I do wellness coaching. I started my own company, and I previously worked a regular corporate job. And it just wasn’t really the right fit for me wasn’t the right fit for my personality, how I enjoy living my life day to day. And coaching was something that I did on the side for a long time while doing my professional career, and then switched to doing it full time now.

0:48
Cool. Yeah. So I wanted to talk to you more because I’m kind of interested in coaching as well. And it’s kind of like a remote position you can do from wherever you want and allows you to help people so I was wondering, I mean, you kind of addressed it earlier. But like, I wanted to know why you left like Google to pursue coaching because you know, Google is like a dope company. And most people like wouldn’t leave it. Right. So what drove you to that decision?

1:13
Yeah. So I worked at Google for about six years before that. I also worked in a corporate job as well, I google I did program management, and I knew I did enjoy it to a certain extent. But I felt like I spent a lot of my time doing things that I wasn’t feeling was perfectly aligned with what I’d like to do with my life. I really enjoy working with people directly helping people. It did think that, you know, working on user experience was something that I did enjoy, like, I did a product management certification when I was doing UC Berkeley executive education. So I finished that but on the side, I knew that I really enjoyed helping people with coaching them through like difficult life changes. So like some of the things that I did at work was a calculated the LGBT group. So it’s called the gamblers. And it’s pretty much our company’s employee resource group for people who are LGBT identifying and allies done that I really enjoyed helping build community. I talked to a lot of people who are coming out or trying to understand how to navigate coming out, and their professional lives, or just pretty much anything that goes along with it. And that’s something that I really enjoyed. And that’s something that I did for about 10 years already first started at UC Berkeley when I was doing one of my majors in psychology. I was at the students at RI helped a lot of students, student organizations with their programs and helping coordinate like community events. And that’s all stuff that I really enjoyed. And I just did on the site for a long time. But yeah, Google, I think is pretty good employer. So like a lot of people still ask me like, Oh, is it great working at Google, and yeah, they have amazing benefits they have like some of the best benefits you’d imagine. But if it’s not what you’re personally interested in, it’s just not going to make you as excited about your work. And I’ve slept with a lot of coworkers, who also pursued their own things afterwards. And they’re really happy. So I was like, you know, this is something I could do another really good support network in terms of like my family and my friends. They’re all very supportive of me, man. I’ve been really happy.

3:16
Awesome. Yeah, I mean, this channel is all about kind of pursuing your passions, and designing your life. So it’s really cool to hear that you kind of talked about a few different things that you helped support people with. So just wondering, do you have like a specialty in your coaching? I think you’ve kind of talked about people’s struggles as well as the LGBT community. Do you have a specific niche when it comes to like coaching

3:38
and turns of coaching I think the main things that I’ll focus on are like fitness and nutrition. During my time I also got certified as a personal trainer also did a nutrition certification. And I did take some Marriage and Family Therapy classes and I also have a BA in psychology as well. So it’s all mixes general wellness and well being so a lot of like nutrition. People who are Trying to manage their weight. I do some Relationship Coaching, some career coaching. Because I did have like a corporate career myself, I feel like you really understand what people are going through, as well as making major career shifts, which I also made. And then LGBT coaches, I’d say like, those are the main areas like career or relationships and dating, and a lot of people who, like get out of breakups, and they’re trying to start dating again, I feel like that’s a big trigger for a lot of people to look into getting coaching, or therapists or anything like that. And then that weight loss, weight management, nutrition, and LGBT and coming out and people coming to terms with their identities, whether it’s like their sexual orientation or their gender identity.

4:41
Cool. Is there one that you’re like more passionate about, or you love, like talking about all of them? And is there one that more clients come to you for?

4:49
I think it’s a mix, like a lot of the people that I’ll get word of mouth as many because they’ve already talked to me about something in terms of like career coaching. That was pretty common, I think because a lot of people in the Bay Area are looking to make career changes. And then I think LGBT is probably something that I personally identify really strongly with, because a lot of my clients are Asian American, and given like our communities and the way we grew up, we might have a different experience than if somebody were of it like a different race or cultural background. I think I have a lot of understanding of that experience after coming out myself, like many, many years ago, I think it’s something that I identify strongly within and really enjoy helping people. And that’s probably, I would say, my favorite one. Cool.

5:32
So when it came to transitioning from helping people like kind of more voluntarily versus like, actually starting your own business, how was that transition like and were there any resources you refer to to become a coach?

5:46
Yeah, I definitely talked to a lot of other small business owners that I know a lot of like former gamblers that I talked to. I think a big part of it is that at first I wanted to just help people and like, help them on the side. I had my own job so I didn’t, wasn’t worried about the income related to it. And then after having built up a bit of a brand and people like knew me as a person that could go to as a resource who, you know, knows a lot of people at all these major tech companies or a lot of different organizations, I think that was just something people would connect me to people who were like looking to change jobs or looking to make different life changes. And then just have taking that brand and really establishing it by creating like a website, creating like public profiles through social media, like Facebook, Yelp, those types of things. And I think that’s kind of what enabled me to kind of make it a more monetized thing by like officially putting my branding out there. And so then people know, like, Oh, I’m running a business now as opposed to, it’s just them connecting me to a friend.

6:46
Cool. So when it comes to people who like want to pursue coaching, do you have advice on different resources like should they get certain certifications? Should they take any specific courses should they like start talking to business owners What are a few tips you have for

7:01
that, in terms of going into coaching yourself? I think there’s so many different words like, I’ve talked to a lot of different people who’ve done coaching in different capacities. And I think it maybe it depends a bit on what you want to specialize in. And then I think it’s also good to have a general background in psychology, just because as a coach, you kind of assist people on working along to their goals. But if somebody needs something where they need like medical help, or they are having like, suicidal thoughts or anything like that, I think it’s really good. If you are somebody who knows like when it’s kind of comes to a point where it becomes like a medical issue and they should be contacting like a medical professional, having had some other background and studying like clinical psychology, and I’m pretty aware of that already. And then in terms of coaching, I think people have a lot of different specialties, like there are coaching certifications you can get from like different organizations. But for me, a lot of it is I’m coaching on topics that I’ve had a lot of experience in already. And some certifications like I did like a project manager certification of product management certification like personal training certification, like nutrition certification. So like, I’ve done a lot of these different certifications that I felt were helpful and helped me feel more confident in it. And then also just having that experience of doing it already. I think if you kind of tell people like, Oh, I’m looking to do coaching and do some, like free stuff first, just like with your friends or family, just so you can get a little bit more used to it and feel comfortable and confident, then I think you just kind of have to try it and see if it’s something you enjoy, and then see how it goes.

8:32
Cool. Where did you get that certification, depending

8:35
on where you do your certifications, I think there are a lot of organizations that do coaching certification for me for my personal training certification because I do also enjoy focusing on like fitness and nutrition. I did that through the National Academy of Sports Medicine. So that’s pretty much the general certification if you want to work at any like major prestigious gyms, they all accept that one as one of the major certifications and I thought it would be be helpful because part of the certification does talk about like people’s motivation and like how to like keep people motivated to working out teaches you like how to exercise properly teaches you some nutrition and teaches you kind of a whole range of fitness related things, which I thought would be really helpful. My ba I got at UC Berkeley Go Bears Yeah. So I did one of my BA in psychology also did a BA in economics as well, but I think I’m rely a lot more on my psychology ba. In that regard. I did a nutrition certification through university in the Netherlands. And then Product Management at UC Berkeley as well, executive education. So I think the product management and project management background I have helps me kind of break down the assignments and tasks people are looking to achieve, whether it’s like a really big life goal of like, Oh, I want to feel like healthier and lose weight to like break it down into smaller pieces by like a certain timeline and something that’s actionable like however many people pounds and however many weeks figuring out like what we want to change, like how many days you’re exercising and really thinking it as small life projects, as opposed to something that’s so big that people feel like they don’t want to start because it’s so intangible. Cool. I’m

10:15
glad we I mean, I have the psychology vs. Berkeley says free Cool. All right, let’s move on to kind of day to day. So what what is your day to day look like when it comes to coaching

10:27
when it comes to coaching. I think in the morning, most of the time, I’ll actually spend either learning or taking some online classes. A lot of universities have like online classes. So in the morning, I’ll probably spend a little bit like one maybe one and a half hours learning about some different topics like I just was taking a class on like pregnancy nutrition not too long ago, I took a class on like parenting and just a lot of different topics just to stay aware, knowledgeable about different things often respond to emails at least a couple times a day. So project my email in the morning, first thing Just in case any of my meetings get rearranged or anything like that, in terms of the day to day, it kind of varies a lot, I think just depends on what times I’m meeting with my clients. So like certain clients I know I meet on like these days, sometimes they’ll get rescheduled. So really kind of just keep using my calendar very religiously. I use Google Calendar, I bought the Google Apps suite for running my business email. So I get all the tools associated with that and a corporate email handle. Then I spend probably a couple hours coaching, doing the actual coaching work, sometimes I’ll commute so sometimes I’ll drive to meet up with people in person and sometimes I do remote from home so that gives me some flexibility and my day, I usually have a couple hours to run errands which is really nice during the day. That’s something that I never got to experience. I’ll work in corporate I’ll have a few hours to like, do groceries or cook or clean do the things that I’ve wanted to do in the house like small house projects, things like that. Install the doorbell recently, fix My dishwasher at rental property. So yeah, I think I’ll spend probably two, three, sometimes four hours coaching, it depends. And then some commute time, some house chore time, and then usually some time learning about something new.

12:17
Okay, and then when you coach people, so you have like a specific agenda, I guess. And yeah, like, what do you what do you ask them? Or how does that work?

12:26
Yeah, so I have a contact form on my website, as I get a lot of people through the help. And so either one of those, when people reach out to me, they’ll put a description about what they want to do. And I’ll always have like an initial 30 minute phone call to see if we’re a good fit. During that 30 minute phone call, I just get a better idea of like, how they’re living their life, like what’s their day to day look like on like, a random weekday, like for that given day or like the previous day, just because I also have a little bit of experience in like user experience. And I do also kind of like do a small interview with them to see kind of how they’re living their life and then get a better idea of the goals that they want to work on. So People will tell me a little bit more about the why now for looking into coaching, and what kind of topics so I always take notes on things, I use Google Docs and keep track of the different projects people want to work on. And then during our future sessions, I’ll usually give people homework. So I’ll take a lot of notes during our meetings, and then kind of wrap up at the end, like, what are the homework assignments that they’re going to be doing before the next time we meet? So I might be like, scheduling like a few dates before the next time we meet, whether it’s like people starting to date, again, like kind of going through and like maybe thinking about what didn’t work out in the previous relationship, what parts of the relationship, they really enjoy it. So sometimes they’ll give them little assignments. Like, if somebody is looking to switch careers, like ask them like, okay, let’s write down, like all the careers you think you’d enjoy, and like why you’d enjoy them. And then maybe another assignment that we’ve done is people will write down all their previous jobs and why they like them why they didn’t like them. So then we can have stuff to talk about during the meeting. So I’ll usually give people a couple of homework assignments to do Between the most of my sessions are an hour long, sometimes I do like hour and a half sessions. Sometimes if I’m meeting with a couple of people, then it might be like a two hour session. So it really varies on the time length, but it’s usually like hourly.

14:13
Okay, and do you do it like weekly with recurring clients? And I guess what’s your structure? Like when it comes to do they come to you for like an hour consultation? Or do they stick with you for a long period of time.

14:26
So the first initial consultation is 30 minutes. And that’s just like a complimentary free consultation that I’ll have with them. subsequent meetings are usually an hour long, depending on the type of thing that people want to work on. Sometimes I’ll meet with people twice a week. So if people are looking to do more like fitness, work, like I’ll actually meet with them and help train them, give them exercises, do exercises with them, kind of correct their form, help them out. Those might be like a couple times a week if they’re looking to exercise a few times a week. Some people I meet with once a week, some people I meet with once every two weeks and some about like once a month and so it’s all just kind of on a recurring basis, and I’ll keep track of like, what their assignments are before we meet, and then I usually will text check in with people there in text message in between, just to see how they’re progressing. Some people like to get more chickens, and they like to feel like Oh, the person is there like supporting them. So awesome, like positive and reinforcing text messages in between. But I’ll usually meet with people, I’d say, like once a week, or once every two weeks is the most complicated.

15:26
And do they accept that? Are you do you have like recommendations of, Oh, I feel like it’s better if we do weekly, or how’s that work? I think

15:33
it’s a conversation. So some people like if you know, financially, maybe they can only afford to meet like, twice a month. Yeah, or something like that. And then some people, like, especially if they don’t really feel as encouraged to exercise or they really enjoy exercising with me personally, then we’ll meet more often, because that’s like what they want, but it really, I think we it kind of just makes sense. Like, we’ll figure out our cadence and then whatever works works and then if they need to reschedule them. Well, I usually text them figure out any rescheduling,

16:03
Tada. And when it comes to like the remote versus in person, what percentage would you say is remote like with your clients and what is in person?

16:11
I’d say, well, all the initial phone consultations are remote, probably maybe like 60%, remote and 40% in person. I really enjoy remote because it gives me a little bit more flexibility in myself. It gives them flexibility, like we don’t we both don’t have to travel. Yeah, and I’ll just remote meet people through video conferencing. I really enjoy remote because it’s just so much easier. It doesn’t take as much time out of their day, like, I’ll meet with people remotely even when they’re at work. So if they’re at the office, and they just like book, a conference room, I’ll meet with people remotely during the day, which is really convenient or sometimes in the afternoon or like evening before they get out of work. I think it’s just easier given the commuting in the Bay Area is so difficult already. So yeah, I really enjoy remote and Maybe like 40% in person or maybe 3030 to 40% in product.

17:04
And is your rate the same when it comes to the two? I

17:07
think, well, I’ve changed my range structure of it and the beginning. So I think some of them it’s different, but generally I keep them right. Pretty much the same. Good. Yeah. So I think I switched it up in the beginning because in the beginning, I wasn’t really sure. So sometimes I do give discounts based off people just meeting remotely. But yeah, I think I want to try to stick with one right the whole time. I think remote is probably more convenient and then try to do like more remote if I can

17:33
got it when it comes to like invoicing. How do you do that? And like, what tools

17:37
you use, most people just prefer to pay for bed mo Okay, so I just use memo because people find it to be the most convenient. Some people have given me checks actually. So I’ve received checks as well. So they’ll pay cash, but then mo is pretty much the most popular because everyone just like isn’t and I’ve used some LPA to so that’s like another person to person payment up through the banks. Okay. But Ben was probably the most popular because everyone’s just like, oh, I’ll just spend millions. And I’m like,

18:03
Oh, interesting. Okay, so you don’t need to send some like formal form or whatever, every time you even like collect payment?

18:10
No, yeah, people just enjoy them of the most. So I just say,

18:15
Okay, I mean, do you know if like other coaches like or like,

18:19
whatever? I think I know a couple of people who just use them though. I think other people might do other systems, but then no, seems to be the easiest. Yeah. So I know a couple of people who do coaching as well, and they just get paid through them.

18:34
Oh, very cool. How did you meet those other people who do?

18:38
So probably a lot of like former coworkers. So I actually have a lot of old coworkers who are doing their own thing doing their own like small businesses. Like some people I know who are doing Personal Training, like some people I know who work like for corporate and then they still do like similar stuff, but like as a corporate company, for a corporate company, but the people I know who do their own things like I have some classmates, someone classmates from Berkeley who are like doing alternative careers when they first started in tech, and then they go into like personal training or they do like coaching of different kinds or nutrition coaching. A lot of old coworkers, I google went on to do their own thing. So it was really nice that I was able to talk to them before I started off on my own journey. Yeah, so probably a lot of old coworkers and just like friends of friends.

19:22
Okay. And I had a quick question about your, like remote calls. So do you use like Google Hangouts? Or what

19:28
do you use? I usually use Google Hangouts. Sometimes I talk on the phone, just like on a regular phone call. And that’s pretty common one. I also have all the major video chatting systems, but Google Hangouts is probably the easiest because oftentimes, like before I meet with somebody, I always schedule that Google Calendar appointment already and in there, you can add a conferencing link. So like it’s already gets sent to their email. We’re all already on the same calendar now. Right, I can see that they’ve accepted it. They can see that I have accepted the calendar as well. Then right in there, there’s already a place to join the Hangout. So hangouts is probably been one of the easiest ones, and I do regular phone calls on.

20:08
Cool. So it must have been scary to like start your own business like that. What were your thoughts going in? And did you have that support network that made you feel comfortable taking this leap?

20:19
Yeah. And in any case, when you’re making a really, really major life change, I think one of the things you can always ask yourself is like, what is the worst case scenario if it doesn’t work out? And for me, I thought about it. And the worst case scenario is that my business doesn’t take off, I don’t get any traction or like new clients contacting me, and then I probably will have to go back and get a regular corporate job, which to me was not ideal, because I knew that this is like my passion. This is the thing that I’ve always enjoyed doing and always felt like I was good at doing so that was like, kind of helped me realize like, okay, the worst case scenario is I guess I have to look for a job again. And then the best case scenario is that, you know, my business doesn’t Take off and like I’m able to help all these people’s lives I can, I feel it’s been very fulfilling of a journey for me, I’ve been able to see people make really amazing progress like to move on from really bad breakups and to start dating again, and to feel really confident and good about their bodies, like people who were afraid to even like exercise outside. And now they’re like planning to run their first five K. So there’s been a lot of really, really good things. And then I guess this is like, for everyone else. Like, if you have a really good support network, I think that also makes it a lot easier. For me, my partner was super, super supportive, I’d already saved a good amount of money as well, in terms of having worked for a long time before I made this jump. I think I probably could have made this jump earlier as well. And I think it’s just happened to be the right time with me as far as aligning in that regard. But for anyone looking to make a major, major career change or major life shifts, thinking a lot about like, what’s the worst case scenario and then maybe having like a backup emergency fund That however many ones like whatever you’re comfortable with, like a lot of people say like, have like a rainy day fund for three months in case like you lose your job or you get sick, or like some people are more cautious and they have like an emergency fund for six months. And then just make some set some dates and try to hold yourself accountable to those dates like by this date, I’m going to set up my website, if I let’s say, I’m gonna, like, get however many clients whether there are people who I’m just coaching as practice or people I’m coaching as part of my business, and then just like set dates, and really try to stick with them. I mean, I think that’s a big part of the reason why people will get coaches in the first place is that they have somebody there rooting for them, keeping them accountable, keeping them on track towards different deadlines, but you know, you can do it for yourself just like you know, put a piece of paper out there by the state. I want to do this by the state. I’m going to finish this, just make sure it’s like a very actionable thing. And just go for it. If it’s your passion, and you really work towards it. I think most of the time that it can work out

23:00
Nice, you’re like, pretty much sitting some coaching advice right now. I mean, I did I was, you know, doing the same thing when I left my job in 2016. I was like, All right, let me make sure I had some money saved up. I think I’d like, you know, I recommend like one to two years of expenses, actually. And I, yeah, I was just like, worst case scenario, just go back to a job. But usually, you know, when you’re starting like a business, you got to spend some time it’s going to take some time, like, you’re not gonna get results, like right away, but like, it’ll go exponentially, you know, so you just gotta stick with it. So cool. So when you’re doing these calls with your clients, are there any clients that you feel like, oh, they’re already getting to their destination, and you might not need coaching anymore? Like, have you already gone to those points with clients?

23:49
Yeah, actually. So a lot of my clients, they kind of want to talk about a lot of things. So in a way, it’s kind of also been described as like, being a really, really good friend. into somebody. But also having experienced coaching, having experienced talking people through like similar problems they had. I mean, everybody probably has like a friend, they can talk to about stuff, but that friends not always going to be there to keep you accountable, there’s not going to be there to check in with you. It’s like, make sure you’re, you know, progressing along to your project test. And so I think it’s pretty good. I did make some really good progress with people. I’ve had one client graduates, he wanted to look into social skills and dating, he ended up setting up his like profiles and going on dates, I feeling really good about everything. And so for now, he’s like, graduated. And eventually, you know, if he does come back about other things, like I’m happy to talk with him about it. But you know, people have already made progress that they’re really happy with. And I feel like I don’t even really have to continue meeting with them. So it’s like some people like having someone that can keep chatting with on an ongoing basis, which I’m definitely here for. But if they feel like they’ve kind of accomplished the initial goal they set out to do, then I think it’s great.

24:57
Cool, actually, let’s go back real quick to The pricing. So how did you determine your rate? And what would you say like normal coaches get in terms of salary or like hourly pay?

25:10
So I’d looked a little bit did some, like market research, see what people are paying in my area, though? I think if you’re looking for coaching, it can really range anywhere from like, 70 $60 an hour all the way up to like 200 $250 an hour, depending on like the coach itself. Like, I think it’s really just depends on the person, like the brand that they’ve built, come their professionalism, and people feel like they’re getting results. For me, my standard rate is 120 an hour. That’s kind of the same that I have for remote or in person.

25:41
Yeah. And how long have you been been doing this? Because I’m sure it’s gonna like increase later. Right? Like,

25:47
yeah, I mean, I’ll see like, I enjoy doing it. And it’s like a job that I really, really enjoy myself. So I feel like I feel satisfied without a man I don’t feel like I am in the business to like Charge as much as I do physically charged. And again, that’s been about for the year. Sometimes I’ll do like promotions or discounts every now and then like, it’s kind of just depends, like, like, yeah, just pretty much looked at what was going right around here. I already have like 10 years of experience coaching people, especially with like LGBT topics as, as I’ve been doing that for 10 years. I also have like my BA in psychology and a bunch of certifications or related things and all the career experience from my corporate life. Yeah, I think it’s just kind of picked on a number and I was like, this makes sense.

26:37
Yeah. Sounds good. And the the range you said was like, in terms of Bay Area, right?

26:42
Yeah, I think most people would be like, around 100 hundred 20, maybe an hour, depending on if you want to see like a person who’s like a therapist as well. Yeah. has like a license and like marriage and family therapy and things like that. And that could get more expensive. I know there’s some people who charge like $200 an hour But then there’s also some people who also accept insurance and then they’ll like charge, like, however much an hour, so it kind of varies. Max and I’ve seen this probably 250 an hour, okay? For like some therapists in the Bay Area. Okay.

27:13
Let’s get into marketing real quick when it comes to your business. So for your first few clients, how did you get them?

27:19
My first year clients are definitely word of mouth. Because I have like friends who know that this is something that I’ve always been interested in and I told them like when I finished my personal training certification, I’m like, Oh, I finally finished my personal training certification. I loved kickboxing and I would substitute teach at the kickboxing. I had Google, even though I was just a regular, like full time employee who was not hired as a kickboxing instructor. When the actual instructor who’s a professional was unavailable. He told me that I could sub for him at work as well. So when he wasn’t there, I’d help teach like the beginner class and even like, do some curriculums run FF class too. I love kickboxing and I guess I love teaching people and helping People so it was like a no brainer for me. So I already built up some experience doing that some experience like helping train my friends. And so when like friends knew they had somebody saying like, Oh, I’m trying to like work on, like find a personal trainer, I’m trying to find someone who can help me with like, career coaching or things like that. So initially word of mouth, and then building up my online presence through creating a website, of course, like having a professional website that’s also mobile friendly, very easy to use the contact forms, and then marketing in terms of setting up like a Facebook account, I have an Instagram for my business. I have a Google Maps business page, as well. Those are probably the biggest places people will look nowadays, like, I’ll get people who contact me and they just say like, Oh, I saw your Google Maps page, and I was looking for the life coach near me or like a wellness coach or an interest in this near me. And then I think the majority I actually get the straight Yelp. Clearly Yelp is really big in the Bay Area. And a lot of people use that because the reviews are very filtered. They’ll like make sure like, if it seems like a fake account, they’ll like remove it or if the person doesn’t have like any other reviews or any other friends and seems like shady, so like people really trust affiliate to really trust Yelp around here. So Yelp is probably the biggest one. But in the beginning it was all word of mouth through people who knew me and knew that I was passionate about this for for their friends.

29:18
Cool. Are you looking to like expand your marketing efforts? Or do you feel like it’s already getting some good traction,

29:25
I would love to expand my marketing efforts. I just haven’t focused as much on that. Because I guess when you’re like running your own business, you pretty much are like the marketing person, the sales operations person, the product manager, you’re doing pretty much everything. I would like to expand my marketing efforts. I did try using AdWords a tiny bit. And I looked into Facebook and Instagram ads, but I actually haven’t run in the yet. Okay, but it seems like it would be a good choice. And I’ll probably look into that.

29:54
Yeah, well, I mean, looks like you’re getting a lot of business already through those means. So that’s awesome. Do you have any advice for people Like other advice for people who are trying to start out with coaching like me, I think

30:05
a lot of it is just like building up your brand. And like people knowing that it’s something you’re passionate about something that you’re open to doing. Definitely, I think having a website was really useful because then people, if they suggest me to their friends, they can just google like my company name Bay wellness coaching. And they’ll either like stumble upon my facebook or my Yelp, or my websites, or my Google business page, like I think those all really help to kind of put yourself out there in terms of coaching, I think you just kind of start doing it and then getting a better idea of like, what’s been successful in the past like, oh, maybe if I asked this question, like asking people like, what they think is the next step for them and like, kind of like, helping guide them towards their answers. Like I kind of also see myself as a consultant. So and also somebody who actually gives them suggestions. I think you should look into this or maybe you should look into that. Like I feel like I’m like, working together with them towards that goal, and then another thing is if people ask me for career coaching I think a big benefit is like having a really big network. So since I know people I like pretty much all the major companies and organizations you could work for around here. I think it’s a lot of people find that really invaluable because I can connect with clients with people at different companies to hear about the experience or help them get referrals to a lot of different jobs. So I think that’s helpful like having like a network already like telling your friends and family like oh, this is something I’m doing now. Having that online presence as well just in case people want to find you from there. And then just doing as much of it as possible and like just seeing if it’s something you love, and if you really enjoy it and I feel you will be very encouraged to continue doing it.

31:42
Awesome. So where can people find you and get you as a like,

31:46
they can find my website, they wellness coaching calm, they can find that same they wellness coaching, calm through Yelp on their Google Maps, my Instagram handle is a wellness and

31:58
that’s probably it. Cool. Thanks so much for being on the show. It helped me a lot. I’m sure it’s going to

32:04
help a lot of viewers out there. So thank you very, no problem.

32:08
So I hope you guys enjoyed this episode, please make sure to rate review and subscribe. It really helps our podcast grow. And thanks again. I’ll see you guys in the next one.

Transcribed by https://otter.ai

 

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About the Author

Sharon Tseung

Hi, I’m Sharon Tseung! I’m the owner of DigitalNomadQuest. I quit my job in 2016, traveled the world for 2 years, came back to the Bay Area, and ended up saving more money and building over 10 passive income streams on my digital nomad journey. I want to show you how you can do the same! Through this blog, learn how to build passive income and create financial and location independence.

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