starting a podcast for beginners

Advice on Starting a Podcast for Beginners – Podcasters Panel Discussion

Sharon Tseung Side Hustles Leave a Comment

In this video, we talk about podcasting tips for beginners. I interview 3 podcasters who provide a bunch of helpful advice around getting started. This is especially helpful if you are looking to start your own podcast to create that thought leadership platform.

Advice on Starting a Podcast for Beginners

Show Notes

Sharon Tseung of The Digital Nomad Quest Podcast

  • The Digital Nomad Quest Podcast with Sharon Tseung teaches people how to build passive income, become financially free, and design their best lives. Sharon gives her insight on growing a business, traveling long term, and finding fulfillment and purpose.

Eric Chen of the Y Factor Podcast

  • The “whys” and motivations behind people starting a business, moving along your journey, managing projects, and the drive behind keeping that passion going

Tiffany Parra of Work in Progress

  • Interviews creatives and entrepreneurs on how they got started on their journeys and how they encourage others to start their own journeys

Sean Pan of the Everything Real Estate Investing Show

  • Interviews real estate investors and real estate professionals to teach others how to enter the business and succeed

These podcasters will answer these questions on starting your podcasting journey.

  1. Why choose podcasting over other platforms (ex. Blogging, YouTube)?
  2. What software and equipment do you use for recording?
  3. What software do you use for publishing?
  4. What kind of content do you usually make?
  5. Do you care about the fame of your guests? How do you find your guests?
  6. How frequent are your episodes, and how long are they?
  7. What are the best ways to grow your audience base (ex. Guest podcasting, SEO utilization)?
  8. What are some tips that you can give to newbies?

Don’t forget to subscribe and hit that like button if you found this insightful on your Digital Nomad Quest!  Follow me on Facebook, Twitter, YouTube, Instagram, and Pinterest today!

Transcription

Below is a transcription of the podcast. This transcription was taken from Otter.ai so it might not be completely accurate:

0:02
This is the digital nomad quest podcast with Sharon Tseung. teaching people how to build passive income, become financially free and design their best lives. Hey, everyone. So today we have a bunch of podcasters here. And we’re going to talk about sort of podcasting tips and advice. So why don’t you guys introduce yourselves?

0:25
Hi, guys. My name is Eric Y Chen, I’m the host of the why factor podcast. Let’s talk about the whys and motivations behind people starting a business or their journey, or projects that they have. And really the driver behind keeping that passion going.

0:40
Hi, I’m Tiffany, I interview creatives and entrepreneurs on the blueprint on how they got started in their journeys to hopefully encourage other people to start their own.

0:49
Alright, Hi, everybody. My name is Sean pan host of the everything real estate investing show. And I interview real estate investors as well as real estate professionals to teach people how to get into business and how to succeed.

1:00
Cool, sir, it’s gonna be a quick discussion about, you know, different podcasting questions. So first, I wanted to ask why do you guys choose podcasting over blogging, YouTube and other platforms? So I guess we just kind of go around.

1:13
Yeah, I’ll start. So I decided to choose podcasting over other platforms, because I’ve never been too big on YouTube or watching YouTube. And so something myself as a, like a user of podcasts is like, something I would listen to on the commute to work. And so it was my favorite platform to learn things, listen to different stories. And so, you know, with my whole entrepreneurial journey, I had the opportunity to go meet other cool business owners, individuals. And so I wanted to just then just go to go and discuss with them and be able to share their story out to the world.

1:49
I had started my own podcast, because I was watching interviews on YouTube a lot. And then I realized, I should just start interviewing people. So then I just found interesting people that I thought were highlighting the kind of up and coming mentality, and decided to interview them, I found it really rewarding to give people who normally don’t get to do interviews, a platform to speak and share their work. And so ultimately, I think that, so what I want to do, I always invest in my guests, I really believe that everyone on my show either has done something really amazing or will do something amazing. So I think it’s going to be really fun to interview them again a few years and see where they’ll be. That’s really cool.

2:27
Someone’s Eric, as you listen to a lot of podcasts myself, and I read a book talking about how having a podcast gives you the opportunity to be a thought leader to have your own publisher platform. Nala people do podcasts in our industry. So it’s good to be a little unique. And by having your own podcast, it allows you to connect with someone who is who would normally not talk to you. Because you know, it gives them an opportunity to share their message with a lot more people, whether they’re just one person.

2:53
Cool. So we’re going to do some quick questions about software equipment. So first, in terms of video, and recording software you guys use,

3:01
my podcast is still fairly new at this point. So I’ve been experimenting with a ton of different things actually even use this, this little device here, just the iPhone, and then this little little mic to plug in. So it’s been really handy to just have this on the go to, you know, if I’m traveling or a meeting with people, I can just whip this out and just start recording. And I think a lot of people, you know, they stress out about like, I need the best equipment I need, you know, Big Mike and all this recording software and sound engineer, but it’s like, I don’t know how to do that. And I’m not going to really pay someone to do that. So I’m just going to plug this in, and then just just get going. And I basically just slice and dice my stuff on Final Cut Pro. I don’t even run it through an audio software right now. But the idea is like, if you have really good audio recording, from the beginning, it makes your job a lot easier for online stuff. Do you use like zoom? Or what do you Yeah, so for like people that I interview, online, I use zoom conferencing, that’s been pretty, pretty helpful, because you can, you know, have your you’re video side by side and the audio quality has been pretty good. So I’ll take that as a video recording and extract the audio file from there and then slice and dice it on Final Cut.

4:08
So for me, I use, I kind of use a lot of different stuff. So I use, I was using audacity, and we talked about this, I personally don’t like Audacity. But if you’re watching this use Audacity, she can do whatever feels best for you. So I switched over to Garage Band. And I found it extremely much better for me because I have multiple tracks that I use. So I have a intro song that’s like my intro song. And I also cut up a clip of like a special one minute section from the interview. And I put that in the beginning with like some like underlying sounds. And so there’s just kind of different elements. And to actually visualize that I think garage band has just helped me with that, as well as being able to like save the project, and then basically just swapping out the specific interviews. So creating templates, almost an actual Garage Band files. And then if I’m doing remote interviews, I do Google Hangouts, there’s ways you can just record your Google Hangouts. And then if I’m doing in person, I use my iPhone 10. And I just set up a tripod for that

5:08
same year, I use Google Hangouts, it’s so easy to integrate it with your Google Calendar, just send a gmail invite, and you just need to click one link to join you. And then I use something called OBS open Broadcast System and allows you to record everything that’s on your desktop and it requires the volume claiming out as well as the speaker going in. I also tried to move into something called Zen caster Zen caster allows you to record locally from your side and their side. So sometimes when you’re talking on Google Hangouts as you know, sometimes the voice gets all distorted kind of connections or not, but was in caster it’s perfect because just from their side and your side, and I use Audacity because I got used to it, but I might check out Garage Band in a little bit.

5:46
Cool. How about Mike’s What do you guys use Mike’s I, I use this one on the go, I have a more fancy mic. I’ve been through Audio Technica that all plug in. And I’ll use that for recording, you know, through webcam. But yeah, those basically two mics that are used right now. Do you remember the model? Not allowed to send? send that to you at 2020? Maybe I don’t know. Plus?

6:11
Yeah, I’ll send you I’ll send you the link to my to my mic too, because it is an audio technica mic. I think before I bought my life, my whole setup was like, and before I bought the zoom h4, it was like $100. So the mic is like under $100. And then I bought like another Amazon mic as a secondary mic for either myself for the guests to use.

6:32
Yeah, so when I first started, I just had a gamer headset with like headphones, and a little thing that goes like this. The problem with it is it didn’t have i’m not i’m not a sound guy. So I’m going to like pop filter right now the pop filter. So every time I use an S or P, you could hear it a lot. And it was very unpleasant, my friends you’d be listening to in the car. And every time you see somebody on the outside, turn the volume down and turn the line back up. So it’s too quiet. So recently, I bought a Yeti Pro. And I’m still trying to figure out how to use it to be honest with you cuz you talk to it. Not directly but on the side. So you can kind of figure out like the positioning and stuff. So still work in progress.

7:08
Yeah, I actually use the my gaming headset for a few of my earlier interviews. So I have that in my videos, or they looks

7:15
like a game. And like most of my guests that use use their iPhone headset is good enough. So I don’t think should be hung up too much on the equipment through the starting. Cool.

7:25
And then in terms of publishing software, is that what it’s called? So I know people use anchor but sprout Lipson, I think there’s tons of them. So what do you guys use?

7:35
So I currently use anchor to distribute most of my episodes. Now, I tried a few of the other software’s even before I started based on recommendations. So I tried using Lipson and pod bean. But those weren’t as user friendly only because they were, they’re actually one of the older platforms that you can use. But compared to like the existing software’s, they’re just not as up to date. So the like, user interface looks like it’s from like Windows 2000. And so it’s like, just too many click around. So I decided to go with anchor because a lot easier to use.

8:09
Yeah, I also use anchor and I think something that everyone should know. And they use anchors, there’s like a kind of wonder about this is like they kind of there’s like the potential that anchor my own your content because they own your RSS feed. And so you know, obviously it’s a little bit concerning because that means that you don’t have full ownership over your content the same way if you used a pod bean, or different platform, but anchor is free. And I guess now that Spotify has acquired anchor, it’s really provided some more legitimacy into knowing that your content is probably going to be safe, because it has a huge platform like Spotify behind it.

8:47
Very well said, I didn’t know anything about what you just took till right now. But yeah, anchor is great, because you put it on one place and distributed to all different platforms for you. So instead of me having to individually go to Spotify, Google Play, iTunes, just upload on anchor, and we’ll take care of everything for you

9:03
in terms of your concern, do you plan to switch to another?

9:08
So I did my research. And I think what would require a switch would be to actually create like another podcast, like, go on to another site, create a whole nother podcast, basically re upload all my episode. So I lose my ratings and my reviews. And then I would have ownership. For me personally, after hearing that Spotify acquired anchor, I felt pretty confident in the fact that it’s going to be fine. Like, it’s probably only going to get better. And I think that the analytics have already shown to be better than they previously were. And the bugs are getting worked out too. So I’m excited about it.

9:41
I have a question for you, actually. So when I first start using anchor, I thought they would slap on their little like, Oh, this pockets maybe using anchor? Yeah. And I found you could turn it off

9:48
by Really? I didn’t know that. That’s

9:50
cool. So you could you can turn it off in the settings. And it seemed like the only thing they really have is that little logo on top of your pic. top of your Yeah, thanks. Right. Is that it?

10:01
Yeah, from like my understanding of anchor, that’s all they really do is just they put their little icon. I mean, it’s really cool. And if you if you’re watching this, and you know nothing about podcasting, like you could honestly record your whole first podcast on your phone, because they have that built into the software as well.

10:16
That’s why I did yeah, it’s really cool to actually tell you the hide in the closet to talk so that the acoustics are good. Yeah, it’s pretty. Yeah, it’s cool.

10:24
I mean, I do have a concern about because when you put it up, I noticed on iTunes, it shows for the website, it goes to anchor like is there any way to change that? Or? No?

10:34
Yeah, that’s just part of the description. Right? That you can add it up.

10:37
So like in iTunes, iTunes, link, right? Wait, wait,

10:42
did you guys go? I’ve gone to his and it says, when you click website, it goes anchor.

10:47
So that’s why

10:49
I want mine is both yours? Yeah, I think because anchor is the one that sends it out to iTunes. Then we click the link in iTunes, it goes to anchors website, but then throughout the anchor that it’s our website. So I don’t know if I could do.

11:03
Okay, well, I’m yeah, I mean, like having a podcast. That means like, you try. I’m trying to keep it as like stress, minimal stress as possible. So I don’t worry about all those. All those things. Yeah. Okay. I have no idea because I don’t have a podcast yet. But I’m just wondering, so. So for the next question in terms of like content? Do you guys only focus on interviews? Or do you ever do any like tips or tricks or something as like, your own episode where you don’t talk to other people? I think for for right now, the way I started, it was to interview a lot of entrepreneurs. And I think that was basically the theme of it, I do have plans to create content around part of what I do in terms of like, helping create products and building brands. And I might integrate that into the episode and have like short form content in there. Or I might just have that on something completely different. I haven’t decided yet.

11:57
Yeah, I think, for me, I was doing I was doing when they weren’t in person, I was doing a lot of those like kind of like where you have like a picture. And then it’s like an audio wave. And then you can use headliner app. com for that. And that was cool. But then the reason I want to do more impersonal ones was because I wanted to be able to create micro content that had like both me and the interviewer in it. And so through that, I’ve just been publishing that a lot on Instagram and LinkedIn. And then I promote primarily on Instagram stories through an app called Mojo.

12:29
But do you ever talk like an episode of just your ideas? Or is always with somebody?

12:34
Yeah, so I actually the so I created like a sub series within my podcast called real talk. And the first three episodes of that sub series were just me talking about, like lessons I’ve learned and things I’ve experienced. And that was like, pretty cool. I like doing it. It was like seven minutes of me just talking. But then I kind of realized the potential of Instagram live streams and the fact that other than like celebrities, no one in my network was really using them. And I began live streaming. And so I was live streaming for, I think, like 17 weeks. And then now I’ve just kind of had to put on pause, because I’m transitioning in other areas of my life.

13:16
Your talks to seven minute talks. Do you consider that part in another episode in your podcast, though?

13:21
Yeah. So like, well, the number your podcast Yeah, I only started numbering them. Like, I told Eric this, too. So this might be helpful. Like, I think that the podcast, I view it as like a form of like, self expression. So I don’t really follow a lot of like, bloggers on how to like hack and optimize, like I’ve done it before, sometimes, because you look at the like, plays, and you’re like, Oh, I want to grow this. But for me personally, it’s just like my way of networking. And I think of it as a long game. So I didn’t start numbering my episodes, I think until number 60. And that was only because I was like, oh, wow, I can start I should start numbering them. Like why not? But I wasn’t going to take the time to go back. And number everyone. So like what I did was when I had the real talk series, I would do like number 63. Real Talk 17? And then I’ll put the title got it. Yeah.

14:08
Cool. Yeah, so actually started my podcast with just me talking to my phone, and giving all the tips and tricks that I learned from my own experience as a real estate investor. But I quickly found out that I didn’t have that much to say. So after the 10th episode, I started making up. So right, the contents are being more boring, I do a lot of research on it, because something I didn’t know took up a lot of time. So I said that I started focusing more on doing in person interviews, because everyone you talk to they may do the exact same thing. But they don’t do the same thing the exact same way. And everyone has their own unique story to tell us well, also, like you’re saying, once you have someone on your podcast as a guest, then they share with their friends. So your audience explodes to that natural organic sharing method.

14:50
Okay, let’s talk about people you interview. So how do you look for the people you interview? And do you care more about? Like the name like if they’re bigger? Or? Or if you know what they bring to the table? Like, maybe it could be some unknown person, but they can give you more value or whatever?

15:06
Yeah, which one do you think is more important? I think I think for me, like while it would be beneficial for you to get the bigger name, people, people will have huge followings. And if they shout your stuff out, then you’ll most likely be able to grow your followers a lot quicker. I don’t really do that right now, you know, some of my guests, they might have a pretty big following. But in terms of being able to get those people it does take a lot of like relationship building and getting those kinds of entrepreneurs. So for me, based on my content, based on what I’m looking for, is really the the type of content that you know, the person is going to be able to share, it’s really about those really deep stories that you know, has that like core foundation for other people to take notice and learn from and, and be able to implement that for their business, or their life. And so that’s really what I focus on. And for me, I think the reason why I don’t really stress out about the podcast, is because my whole goal is at least as long as I help one person out in the world, then I’ll be happy, like for one person and come back to me one day, it’s like, Hey, man, like I was able to start a multimillion dollar business because I started listening to your podcast. And I’m like, cool. Like, it was worth it. You know?

16:16
What? And also, how do you find those people to interview? Is it just like in your network? Or do you reach out to new people?

16:21
Yeah, so most, I mean, obviously, starting out, most of the people have been within my network. So we have a lot of contacts already in the business world. So those those guys already impressive. So I know some of their stories and wanted to be able to share that. And then the people who I aren’t in my network, I’m just, I either ask, you know, people I interview if they have other people that they think would be good for the show, part of what I want to do is, you know, also ask the audience of people, or people that they would recommend that you want to hear from and then I’m just, you know, there’s been a few guests on my podcast where I’ve just come across their story on on Facebook groups, and I was like, Wow, you guys have a really interesting story. And so they’ve been willing to, to share that.

17:01
Yeah, I find the most of everyone I interview their social media, except for like, the initial episodes to the initial episodes were a lot of like, people I knew or like connections I just had through, like social media that I just, like, ended up kind of getting recommendations. And just through doing more and more interviews, I just kind of learned like, kind of who makes up the best stories. So initially, I was interviewing a lot of like young people, like around my age, but then I found like, you know, when you only lived so long, there’s only so much to tell. So then I started interviewing people who were like a little bit older, maybe like 28, and 30. And those people had like, gone through their 20s. And like, had those experiences to talk about. And so, yeah, we’re really not old but old enough to like, have some stuff to talk about. So yeah, now now it’s just I just dm people, I dm so many people. Yeah, like the experiences and the people I’ve met through like the AMS. Honestly, it’s just been so much fun. And like, I will always dm people, even if I I like see something that I like, and it’s not in my self interest. Like if I see like, Oh, this person founded this website, and I think it’s a really good website, I’ll just dm them and be like, hey, like, I really like your website, because I know how hard it is to continue to put out content. And so when someone reaches out it’s like means a lot. So I just do that. Nice.

18:17
See, shoot your shot and slide into DMC Yeah.

18:21
So much. So

18:23
every person I’ve interviewed, I’ve actually known them in person met them one time, either through the music on to working with them professionally, or at a convention I mentioned to have a podcast and their stories seem very interesting. I think they should share those stories with more people. To be honest, the podcasts that I run is actually very selfish, because I find people that I want to learn from, I asked them the questions that I want to hear. And then my audience are people who are just like me, so they’re like, Oh, yeah, he’s asking the exact question that I want to listen to. And sometimes my friends even they messaged me afterwards said, Hey, you didn’t grill this guy and into his numbers, ask for more numbers next time. So I’m doing that with with feedback. And just like you said, it’s a really good feeling. When someone comes up to you says, Hey, man, I listen to your podcast, you’ve helped me out a lot. And I’ve had that other experience already. So it’s stuffing, great feeling

19:08
cool. And then let’s talk about the interviews, like the length of the interviews and the frequency of episodes. So how often you guys post? And how long are your episodes, it’s my pocket, still relatively new, I’ve been shooting about trying to keep it under 45 minutes or so. So I would say the average is about 40 minutes per episode. And I’m trying to put out about once a week as I go along, I think I heard maybe it was from you, Tiffany, that or someone else that it’s supposed to be like, at least twice a week. But that’s a lot of work right now. And there’s other priorities in line before I could do that. So the whole goal is at least try to make as good quality as content as possible for every episode, because if I can’t put out that much content, then try to keep it as high quality.

19:53
Yeah, and I think that’s a good point, too, because like, you definitely put out two podcast episodes a week, but it’s like to put out there content that associates with those podcast episodes takes a lot of time. So yeah, like, if it’s not realistic for you to put out two episodes a week, then I wouldn’t do it. Because you’re also going to have to like or you don’t have to, but if you’re gonna have someone come on your show, then you want to create assets for them to share and like show them that like, you know, their time was valued enough for you to create something out of it. And so, yeah, that’s that’s the thing. So I had to kind of learn that, I guess, not the hard way, because it was still a really fun time. So I was putting out an episode on Monday, and then I was live streaming on Wednesday. And then I was putting out the podcast from the live streams on a Friday. So it was like three days a week of kind of just centered around podcasting. And through that I obviously like just learned how to live stream better, because you’re just like doing it so much faster. And it was a good experience. And then as far as frequency, I think I think twice a week is good, but it depends on your free time. And again, like the actual editing on the episodes does not take that long, but it’s it’s creating the videos from it that takes a long time. How long are your episodes? They’re like, usually like yeah, I would say like 45 to 60 minutes ago.

21:04
Do you guys think it’s better to be have long episodes or like short 10 minute come? easy to consume.

21:11
That’s why interested introduced the live stream because I felt like I needed some short form content. And so my interviews would be like 45 minutes, and then the live streams would be like maybe 2030 minutes?

21:22
Yeah, I think I think you ought to just get a feel for you know, as you grow your audience like, what, what did they like, I just do 40 because that, to me is like a perfect amount that’s like average commute in the Bay Area. And so it’s like one episode, you know, from home to work. I mean, I’ve listened to other podcasts where it’s like, some guys have like, 10 minute episodes, and it’s just like, okay, like, maybe I got like one little thing, but it’s just like too short. And you’re just like, I wish they you know, talk more about it. So I think 40 minutes to me is still pretty good. You definitely

21:52
do anything, right? If your podcast is 45 minutes, how’s your livestreaming week 25.

21:57
Because when you’re when you’re live streaming is kind of hard to go for 45 minutes, because like you have another person there. And then you also have like people commenting and it’s like, it’s a lot more pressure. Because you’re having an audience versus like a podcast, you can talk to someone for 45 minutes, just the two of you. So I feel like the added element of the live stream like it’s harder to sustain long amounts of time as well as like a livestream audience, they’re not going to stay there for 45 minutes, because usually they’re they’re just getting the notification they’re either going to hop in for like maybe 10 minutes and then hop out. But hopefully you have enough like revolving traffic.

22:29
Cool. I thought it was like you’re taking the live stream and then making that to the podcast, but

22:33
Oh, I like that too. Oh, okay. Yeah, some I had like similar. So this like the microphone sin and then I had, it’s kind of sounds complicated, but I my microphone is plugged into my zoom h4, I had the other microphone plugged into the zoom h4 also. And so basically, it was picking up the audio from the phone, and both were going to the zoom h4. So in one SD card, I had my audio channel, and I’m a guess audio channel. And from that, I just turned them into one audio channel, edited that and then published it.

23:05
Alright, we’ll go with more. Cool

23:09
was a question

23:10
about the frequency of upsets and length of interviews. Okay, cool.

23:14
So, right now I’m very lazy, I just make sure that the episodes get released on time. So I do two a week. And there are about 45 to an hour long, I always book an hour long session with my guests based on how much filler words they use, or if they say some smack talk have to cut that part out. So sometimes it becomes shorter, 35 minutes, but in general, it’s about an hour long per episode. And I record a whole bunch. So I have maybe a tin can, which is like a whole month’s worth of episodes.

23:40
So now let’s talk about after you’ve published your episodes, like how you market it. So what are your best ways of growing your audience base,

23:49
I think both of them kind of touched upon it. But essentially, after release, I do try to make some content, you know about the guests or, you know, for the guests, you know, because most of these guys that they’re also willing to help promote your episode as well, because it’s promoting them. And so I, you know, take the time to go and make that content like, you know, short teaser, whether it’s like 30 seconds or a minute long, and then provide that to them. And then so they’ll blast it out to that when their network but utilizing every channel and it’s more of like an omni channel presence is what they call it and basically putting yourself out to every different channel as possible. So like, if you want to put it on Instagram, Snapchat, Facebook, LinkedIn, Instagram Live, because even though you have like, say 2000 people in your network, 200 of your 2000 will only use Instagram 200 of that will be on Facebook. And so you want to make sure you can try to capture them even though it overlap. And then pretty much just go from there.

24:42
Yeah, I was just I just used all social media mostly. And it was definitely helpful. I just kind of stick to LinkedIn, and Instagram, because I found a lot of my guests were on Instagram. So I knew that they were going to like repost on LinkedIn. But LinkedIn was kind of where my audience was. So I tried to just keep both writing, sometimes it can be kind of hard, because if you’re going to put out content for giving platform, every platform has their own like thing. And so sometimes you have to even optimize the content for each platform. So going back into like, knowing exactly what you’re getting yourself into, if you’re going to post on multiple platforms, sometimes it’s better to make those small tweaks because they really do make a difference and how the content will perform. Nice.

25:22
Yeah, I don’t use Instagram that much. Because Instagram only gives you one link, which is in your bio. So unless you have 10,000, unless you have 1000 followers, I’m not that popular yet. So I don’t have that I use Facebook a lot. So I would obviously tag everybody and post a link and it shows a beautiful profile, or the what’s called preview. Yeah, it was a nice preview banners and click on it easily. And I want to create more stuff, because I way your your gas will be more inclined to share it Right, right. Now, unfortunately, my promotional data just has my ugly mug on it. They don’t want to share that, right? So it’s well worth it to spend some time doing that kind of stuff.

25:58
But aside from social media marketing, do you guys do any, like SEO optimization with the titles? And also do you guys do any guest podcasting, like trying to get on other podcasts related to you guys to get on there and get their audience?

26:11
Yeah, so SEO wise. And this is why when I first started, it’s I thought it was important to transcribe the episode. And like for me, there’s three, there’s three types of learners, right. And it’s audio visual and kinesthetic by touch. And so you know, audio is going to be through the podcast itself. And then visual are going to be for those that would rather read something. And so it’s like, imagine, if you’re just kind of slacking off at work, you can listen to the podcast, maybe you want to just like spend time reading it, like during lunchtime or something. So what I do is all transcribe all of my episodes, put it on my my website. So people can actually just read through that in terms of content. And I think by doing that at all, it’ll also just organically SEO itself through Google, you know, once you do your headers and subtitles and things like that, that’ll go up there. And then one of the neat things that I do is any guests that I have if they have a product, or if they have a course, for instance, I’ll try to incentivize my listeners with like discount codes and promotions and things like that. And so hopefully, if they’re looking for like a product, and it’s like, oh, you know, XYZ product discount code, maybe mine will show up in order to pretty much reward my my listeners for it.

27:23
So for SEO, I don’t do anything, because I don’t know, I just I just stick to what I know, I like social media stuff. So I just try and focus on that. But I think I’d like to do that. And I would like to transcribe it. Maybe if I could get a virtual assistant, then I would probably have them do something like that. And that would be super beneficial. Someone gave me the idea to start posting the podcast episodes as LinkedIn articles. And that’s an idea I really liked. So I hope to do that one day. But again, it’s sometimes have to know how much content you want to give to certain guests. Because that was the other thing too when I was posting so frequently, it’s like I almost wanted to do more, I was even thinking about doing a secondary live stream. But it kind of got to the point where I was almost promoting something every day. And I felt like I wanted to have a time for the content to breathe and like sit on its own. And then as far as getting on other people’s podcasts that just kind of happens through connections I’ve made through social media either just sliding in the DMZ. And yeah, I just had this thing where I was like jamming five people a day. And that was helpful. And that brought about a lot of cool opportunities. So if you have time to do that,

28:28
we’re real quick. Who do you do? Like, do you find podcasts or?

28:34
So when I would live stream, people would comment or ask questions and say like, Oh, this is good or something like that. And then I would like dm them. And I would have like a preset link. Oh, these are my links or whatever. And thanks for tuning in. And that was cool. Because like if they commented on the live stream, that means like they liked it. And then they’d be like, Oh, thank you so much. Like, can you let me know when it’s out? Because he would publish the next day? And then yeah, I just damn whoever, whoever.

29:00
Okay, so yeah, I don’t do any SEO, because I didn’t know about it, I’m actually taking a page out of his book and gonna start transcribing the podcast, because you know, you don’t want to miss all that stuff, too. Sometimes you want just to have a quick refresher, and go back in time and skim through the stuff in terms of meeting people. I tell people that my podcasts in person, so I actually host a meetup group as well. And through that, as I’m know, hey, I have a podcast, check it out. When you go to conventions, same thing. And that’s actually how I meet people who I get on my show.

29:25
So I feel like we covered a lot of questions. Maybe you guys can get some last words, any tips for newbies? Yeah, I would just say don’t really stress out about it. It’s more if you I guess, when you get started, you don’t want to like announce that you’re starting a podcast, and like, be all about it. And then you record one episode, you launch it out, and then then you just get stuck or you weren’t able to find like a second guess, or third guests. And like, that’s going to just make it harder, because you got super excited to launch your first one. And then all of a sudden, it’s going to take you like another month to like get a second episode released. And then so you kind of lose your momentum. And then so I would say like if you are starting out pre record or interview at least three to four people. So you have four episodes to go on. And so you can release that once you have it. And that’ll get you set up for success down the road.

30:14
Yeah, as a really good point. Then, for podcasting tips and tricks, you should join my podcast group on LinkedIn. I’m in it. Yeah, yeah, you can. You can join it, LinkedIn bio, and you can check it out. And yes, it can be pretty useful. I mean, I just started as a place for people to just come together and ask questions. And I also share my own, like, tips and tricks that I’ve learned. And then as far as like gear, yeah, I had mentioned like Kim calm is really helpful in terms of just creating your own gear. Because as you podcast and people kind of start knowing that you podcast, they’ll ask you questions on podcasting. And there’s pretty much like standard questions like, what Mikes Are you using, what software you’re using. And so if you can kind of just either create a guide to where it’s custom to you, and you can share that out. It’ll save you a lot of time. So that’s something I’m working on right now to

31:03
say, just do it. No, be unique knowledge. People are doing podcasting. So it’s wise, worth your time to do it. And I wouldn’t get too hung up on the technical stuff. Just release something like no one’s gonna listen to a podcast for the first few episodes anyways. So don’t sweat it too much. You will learn as you go.

31:21
Cool. Thank you guys so much for being on the show. hope you guys learned a lot about podcasting and see you guys.

31:29
Bye.

31:30
So hope you guys enjoyed this episode. Please make sure to rate review and subscribe. It really helps our podcast grow. And thanks again. I’ll see you guys in the next one.

Transcribed by https://otter.ai

 

 

starting a podcast

About the Author

Sharon Tseung

Hi, I’m Sharon Tseung! I’m the owner of DigitalNomadQuest. I quit my job in 2016, traveled the world for 2 years, came back to the Bay Area, and ended up saving more money and building over 10 passive income streams on my digital nomad journey. I want to show you how you can do the same! Through this blog, learn how to build passive income and create financial and location independence.

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