I recently attended the Raising Money Summit in Denver, Colorado. This conference was specifically about how to work with investors to get them to invest in your real estate investing deals. Here are notes from Tamiel Kenney’s seminar about how to build a brand with raving fans, which specifically go into social media and networking when it comes to raising money in real estate investing. 
Build a Brand with Raving Fans (Raising Money Summit Notes)
2 Common problems passive investors face:
It is important that you solve a problem. These are 2 problems that investors who like to invest passively face:
- Many passive investors don’t know about real estate syndications
- Syndications are the pooling of funds from many investors into real estate projects
- They are unable to find syndicators they know, like, and trust.
How do they get to know, like, and trust us?
- Intentional networking
- Social media
To get clients to trust you, it is important to build that in-person relationship as well as create that social profile branding.
Intentional Networking
- Plan events to attend
- Go in with a goal – If you want to learn information, go into it with the goal of gaining knowledge and implementing learnings into your business. If you want to build relationships, make sure you go in and talk to people, have deeper conversations and make connections.
- Be real – be your authentic self about who you are and where you are in the process of your business.
Social Media Presence
- Clean it up – make sure your profile is presentable to professionals
- Be authentic – at the same time you want to make sure you’re being true to yourself
- Professional vs Personal pages – you can convert your personal page into your business page.
- Provide value and create engaging content – encourage conversation and ask questions
Authenticity in Your Journey
“The more you gain by pretending, the LESS you are going to have.” (Aladdin 2019)
- Passion TELLS, Conviction SELLS – be honest about why you like and don’t like something (pros and cons) and say why you would recommend something.
- For example, with affiliate marketing you want to make sure you’re not just saying the great points of a product without mentioning things you wish were improved. This way people will trust your opinions more and know you’re not just trying to sell them something.
- Leverage a mentor’s / partner’s experience
- Educate your investors as you’re learning (what did you learn from the latest conference / podcast / meet-up). Provide value to your clients.
Social Media: Friend or a Foe
- Engage with people. For just a few minutes a day you can like a few posts and follow a few people. If you’re not into social media just commit a little bit of time a day to do this because this will increase engagement on your own profile.
- Comparison is the thief of all joy
- Run YOUR own race. Don’t worry about what others are doing.
Your “I AM” Statement is very important – make sure you know specifically what your branding entails.
Conclusion
I thought this seminar was a high level overview, good to understand if you’re just starting out. I would have liked more specifics around what to do. If you want to learn social media strategies and how to truly build a brand, I’d recommend checking out my interview with Pat Flynn, my notes on Facebook and Instagram strategies, and my notes on Branding and Direct Response as one entity. I’d also recommend some of my FinCon notes including how to get leads and how to build your email list. These posts go more in depth on not just social media, but also how to build your website and funnels to develop relationships with your audience.
Hope you enjoyed this post on how to build a brand with raving fans and let me know in the comments if you have further suggestions!
